IGN Launches Its Own Social Platform for Gamers

Online publishing company IGN Entertainment is taking a step beyond its venerable (by web standards) gaming editorial content today by opening its own social platform for gamers, called My IGN.

IGN’s theory is that, while Facebook has unlocked the idea of social collaboration around gaming, many gamers prefer not to talk about their hobby on their public profile — especially long-time gamers, who may be accustomed to hiding their habit from their wider social circle.

Facebook’s own method of letting games post updates to users’ walls doesn’t help the situation.

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