Iconic Voice of Arabic Journalism, Mohamed Heikal, Dies at 92
Probably never pitched this guy...but you could have.
FULL DISCLOSURE: I have a client, a great guy, who is admittedly a novice when it comes to traditional PR but has a solid grasp on the digital side of things.
We bonded over my former life — a decade-and-a-half in radio (among other things that I won’t share because my boss is reading). His surname is a familiar one to this story, but given his Egyptian lineage, I had no idea if Heikal was as common as its U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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