Russian game publisher I-Jet Media recently announced a new solution to help social game developers manage the daunting task of publishing and distributing social games around the world on various social networking sites. More after the jump.
I-Jet Media’s value add is implicit: to let developers focus on what they do best, which is making games. Instead of spending an ample amount of resources and creating processes for managing games across multiple social networks, developers can work with I-Jet Media’s solution deemed I-Jet Connect to automate the publishing process. In addition, I-Jet Connect has an ad management system called AdRiver to help developers monetize their games with ads. I-Jet Connect is based on four key opportunities:
- publishing and distribution of social games around the world;
- purchase of targeted traffic on various social networks;
- promotion of social games on a large integrated cross-promo network;
- inserting brand advertisements in applications.
- localization into 23 languages and hosting are available to order.
We covered Viximo back in June of 2010 when it announced its write once, publish anywhere platform. Viximo’s launch partners included IGG, Playtaki, Frosmo, and others who felt that niche social networks like Quepasa, Multiply, and BlackPlanet etc. would gain momentum overtime. Viximo’s goal was to provide an avenue for social game developers to reach different audiences around the globe without dealing with the hassle of negotiating separately with individual social networking sites – an extremely time consuming endeavor.
As the social gaming market matures, developers around the world are exploring options outside of Facebook. This could be partially attributed to the 30 percent cut Facebook takes but that cannot be the reason alone since other properties are bound to take their cuts. Google recently announced it will take a 5 percent cut as a promotional start to attract developers to publish games on its gaming platform that it has been working diligently on. This number, of course, will change over time the same way Facebook didn’t initially take anything from developers. If you are a social game developer, we’d love to hear which platforms you want to be on and why.
Social game developers are welcome to experience i-Jet Connect during a closed beta test which is expected to be completed by November 2011. They only need to register on http://iJetConnect.com to take part in this test. In the near future, i-Jet Media will finalize linking up i-Jet Connect with all of its 30+ partner social networks, and complete the automation of several processes. I-Jet media, founded in 2005, has in the past worked with the likes of Playdom and currently has 150+ employees.