'Hunger Games' Posters Go Viral Without Help from Star Jennifer Lawrence
Rather than focus on the hit movie's stars, marketing for the next "Hunger Games" movie focuses on the "districts" of Panem.
Oftentimes, when a brand, movie, album or event has a celebrity spokesperson, it’s that well-known face that appears splashed across every bit of marketing. However, sometimes there are images and branding that are more powerful without that notable name.
The Hunger Games: Mockingjay – Part I, the next movie in the blockbuster Hunger Games series, has started its promotional efforts. And rather than focus on Oscar winner and It Girl Jennifer Lawrence, Lionsgate and its marketing effort turned to the different “districts” that make up the violent and intense world that we inhabit in the stories.
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