Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to ignore a social network with 2.2 billion monthly users?
Facebook cautioned that its recent update to the way it reports organic reach would cause figures to drop by 20 percent, and a Wolfgang Digital study unearthed a 34 percent fall in organic reach since CEO Mark Zuckerberg’s January bombshell.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in