How PR Pros Should Really Celebrate MLK Day

Dreams do come true!

There is a slight breach of etiquette in the PRNewserverse we wanted to share: PR folks do not know how to celebrate the birthday and federal recognition of Dr. Martin Luther King Jr.

On Dr. King’s birthday we go shopping for mattresses, cars, and whatever other retailer believes Dr. King died so we could get a discount on home goods.

Take 17 minutes out of your day — yes, only 17 minutes. — and watch the “I Have a Dream” speech. There is a salient reason why we have the day off today. This may help remind you.