Before you get worked up hoping to get a peek of another politico shedding a three-piece suit in favor of a birthday suit, relax. With the 2012 presidential race in full swing, we thought it’d be helpful to share a few tips on leveraging social media to gain a leg up in the political arena.
Despite recent follies by several of our nation’s leaders, many social-savvy politicians are exercising their right to share with a more fan-friendly approach. The 2008 presidential election put Facebook on the map as a credible tool for building a following and helping raise funds — in fact, over 85 percent of Obama’s funds were raised through social networking.
Facebook is brimming with vocal and politically-oriented citizens. A recent Pew study found that compared to others on the Internet, people who log onto Facebook several times a day are:
- two-and-half times more likely to attend a political rally or meeting
- 57 percent more likely to persuade someone on their vote
- 43 percent more likely to have said they would vote.
Whether you’re a presidential hopeful, a small-town sheriff, or a city council contender you can feed this flock with an intelligent social media strategy built around a custom Facebook page. Using the right tools, politicians can publish share-worthy content and cultivate two-way conversations for next to nothing (without having to pull their pants down).
Here are a few bona fide Facebook tactics currently being used by politicians:
- Leland Yee: California state Senator Yee is running for a new title, mayor of San Francisco, and is recruiting people to help promote his campaign with a compelling sign-up app like this one.
- Herman Cain: This long-shot Republican presidential candidate from Georgia hosts articles with a document display app to showcase his ‘common sense’ platform and encourages his fans to share.
- Congressman Paul Broun: A social video channel app used by incumbent Broun helps share his views and is a low-cost alternative to traditional television commercials.
It’s no surprise that Facebook has become a must-have tool in the arsenal of politicians both in-office and on the campaign trail. Looking to stir up grassroots support and increase voter turnout on election day? Then upgrade your idle Facebook page into a social media soapbox with motivating apps.
If you didn’t already have a get-out-the-vote strategy, you do now. Happy campaigning.
Guest writer David Brody is in charge of promotion strategy and creative concepts at North Social.