COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group for teams to talk about campaigns?
That was one of the most interesting nuggets Facebook exec Carolyn Everson and Nestlé's global head of marketing Tom Buday spilled during a wide-ranging Dmexco panel about how the two companies work together to create campaigns.
As Everson explained it, Nestlé has a private Facebook group that the team can post best-practice tips in.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in