How Much is a Facebook User Worth?
Adam Ostrow wrote an interesting piece on Mashable about the value of a Facebook user. Based on the publicly traded company SNAP Interactive (previously eTwine holdings) that owns the Are You Interested and Meet New People applications, Adam Ostrow deduced that the value of each Facebook user is $1.40. You can read his post to see how he got to this conclusion. This is a far cry from the hundreds of dollars that Lee Lorenzen of Altura Ventures has valued Facebook at.
I would argue that $1.40
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in