Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations.
Social networks, and Facebook in particular, have created a shift in trust among users. 29 percent of college-aged consumers (18-22) rank Facebook as having more authority than print, and 32 percent of Millennials do the same. However, only 16 percent of Boomers agree with their younger counterparts.
However, television still dominates the market for branded content, with the highest number of survey participants agree with the statement, “I have tried a new product or service as a result of a campaign or advertisement on the following channels.” Print and magazines are next, and social media is third overall.
63 percent of consumers are very brand conscious, saying that their likelihood of sharing content is effected by which organization or brand shared the content. However, many consumers would switch their brand loyalties for improved service, whether that service is more secure payment systems, or faster delivery on products ordered online.
To see more information relating to infrastructure changes that businesses can make to improve customer service, or to see the impact of the increased use of geolocation services among younger users, view the infographic below.