How Can Nonprofits Use Facebook To Motivate Donors?

Several nonprofits have found success marketing and getting recognition through Facebook. ShortStack recently blogged about how nonprofits can create and manage Facebook pages that not only build awareness of the organizations, but motivate donors to give.

Several nonprofits have found success marketing and getting recognition through Facebook. ShortStack recently blogged about how nonprofits can create and manage Facebook pages that not only build awareness of the organizations, but motivate donors to give.

ShortStack recommends that nonprofits take advantage of the most engaging content on Facebook — photos and videos — by creating galleries:

When a nonprofit can establish emotional ties between its cause and its community, donations happen. One way to do this is to let pictures — photos and videos — tell the stories.

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