For years, social platforms have been dogged with reports that posts don’t lead to sales, leaving some retailers to question if big investments in social deliver those much desired conversions. But as consumers continue to spend more time with only a handful of social platforms, marketers still see an opportunity to squeeze money out their efforts.
Two such believers in social commerce are MikMak—a platform that creates, distributes and measures shoppable video campaigns for brands—and millennial publisher Bustle.
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