HangIt Raises $6.2 Million for Location-Based Messaging and Marketing Platform

Mobile platform company HangIt has announced it has raised $6.2 million in seed funding and has established its headquarters in New York City. The HangIt platform will launch later this year to help app developers and publishers add advanced location-based messaging and marketing to any app. HangIt was incubated for several months at Vesta Labs in Atlanta, which has invested the seed funding.

HangIt is currently testing its prototype in major metropolitan areas. The platform is an open, turnkey, cloud-based service that will be free to app developers and publishers, who can create their own ways of leveraging the service depending on their app’s particular needs.

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