You may have seen a crazy video making the rounds this week in which a crazy guy cutting a parking meter off with a saw to avoid getting a parking ticket. The video’s description read, “caught this guy on my iPhone during a cab ride in Brooklyn: a cop was giving these two guys a ticket because their van was parked by an expired parking meter and one of them got really mad and cut off the meter with a saw!!! Gotta love Brooklyn!” It’s true. Crazy things do happen in Brooklyn. But today Thinkmodo revealed that this particular instance was nothing but a viral hoax, produced to promote the movie In Time, which hits theaters today.
The original video hit YouTube, Break.com, LiveLeak.com, WorldStarHipHop.com and other sites earlier this week, accruing over 1 million views across all sites so far. Wondering what could have tipped viewers off that this was a viral hoax? Check out the blue jumpsuits in the video compared to the jumpsuits in the In Time trailer. They’re one in the same. A new extended version of the viral video was released today which brings in an additional tipoff—the In Time arm watch, and encourages people to check out the film. Check it out below.
The original video got all kinds of news coverage, from The Sun to The Metro, The Huffington Post and hundreds of other blogs and sites, and TV news shows across the US. Now the extended version is going viral as well as people re-report the truth about this incident. The new version was also revealed last night on CNN’s ‘Showbiz Tonight.’
Michael Krivicka of Thinkmodo tells me that as far as production for the video went, they rented the cab, police vehicle and other props. Michael says, “I was the one shooting it on my iPhone from inside a cab. So the entire huge production ended up being recorded on a $200 iPhone while the behind-the-scenes footage was shot on a $20,000 HD camera.”
Kudos to Thinkmodo on yet another successful viral hoax! Let us know what you think about this In Time campaign in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.