Customizer provides users with customization and design options, as well as social media buttons including like (Facebook), follow (Twitter), pin (Pinterest), and send (email). Video and photo content can also be included.
GroSocial Founder and Chief Executive Officer Zach Mangum said the partnership with SurveyMonkey is a win-win for both companies, as SurveyMonkey users stand to dramatically increase the response rates on their surveys by publishing them on Facebook.
Mangum added that GroSocial’s arrangement with SurveyMonkey is similar to the company’s pact with online form builder Wufoo, which enables users to embed forms on social networks and elsewhere on the Internet.
In a blog post introducing the SurveyMonkey widget, GroSocial wrote:
If you are one of the millions of SurveyMonkey users, you can now easily and seamlessly embed the surveys you create in your SurveyMonkey account right onto your Facebook Page tab designs via Customizer. If you’re not a SurveyMonkey user, you should be — create an account for free here.
Dropping a SurveyMonkey-powered survey onto a Facebook tab is a piece of cake. Simply follow these few steps:
- Create and save your survey within your SurveyMonkey account.
- Log in to your Customizer account and drag and drop the SurveyMonkey widget onto your tab canvas.
- Authenticate with SurveyMonkey from within Customizer.
- Once prompted, select the survey you want to install to your Facebook page.
An oversimplified lesson on data collection is that the more data you have, the greater the value of those data. The same holds true when conducting surveys — the data generally become more valuable each time another person completes a survey. Conducting a survey that only receives three or four responses is nowhere near as valuable as one that receives thousands of responses.
By conducting surveys within the Facebook environment, your business stands to get dramatically better response rates, more data, and, therefore, can make more data-driven, informed business decisions.
And SurveyMonkey Senior Manager of Business Development Kate Brennan said:
Surveys are a great way to find out what your Facebook fans really think. They are an engaging way to gain insights and develop content for your social media platforms. We’re excited about our API (application-program interface) partnership with GroSocial because it enables customers to easily embed SurveyMonkey surveys into their Facebook fan pages.