Grandparents prove Facebook is no longer just for the young

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People say that Facebook is for kids, but one of the fastest growing categories is grandparents — folks older than 50.

Click below to find out what 45.3 million folks 50 and older in the U.S. like.

TargetInterestsAudience Counts
Women – Men  50+ in US45,392,440
GrandparentingGrandparents1,187,980
National Grandparents Day27,980
I Love My Grandmother14,940
I Love My Grandkids92,740
Activities/HobbiesArts/ Crafts290,100
Sewing672,500
Cooking114,980
Dining In/Out67,600
Gardening2,554,640
Quilting450,560
Crafts758,800
Fitness1,086,100
Retail/Online ShoppingEtsy597,720
Hobby Lobby331,900
Jo Ann199,400
Costco498,280
The Pampered Chef190,704
Chico’s366,060
Kohls622,340
Target879,860
Walmart2,695,180
TV and PublicationsTravel Channel403,120
Hallmark Channel526,820
Food Network628,420
TLC214,360
The Golden Girls221,960
The Oprah Winfrey Show630,060
The Good Wife340,280
Shape Magazine158,558
Good Housekeeping160,380
Today481,740
60 Minutes173,100
Healthy LifestylesNutrition883,960
Physical Fitness1,086,180
Weight Loss2,634,380
Yoga1,144,500
Dieting2,634,380
Zumba398,520
Walking1,432,580
Wellness148,360
CelebritiesBob Dylan498,320
Queen Elizabeth38,490
Barbara Bush348,500
John Lennon525,220
The Who299,020
Eagles354,300
Elvis Presley890,500
FamilyGeneology Research2,880
Ancestory135,160
Ancestors.com387,580
Gifts & ToysThe Childrens Place202,120
Gerber887,380
Fisher Price202,920
Pottery Barn Kids50,840
Huggies184,280
Carters146,200
Gymboree88,780
Pampers274,640
Personal CareHair Products752,860
Anti-Aging Creams22,740
Varicose Veins8,620
Winkle & Rejuvenation817,360
PetsPets521,960
Pets Society818,020
Pet Smart5,540
Humane Society584,020
RecreationOutdoor Recreation122,820
Camping1,907,800
Biking547,000
Hiking1,551,100
Grand Total41,178,992

Notice how many of them like gardening, quilting, and typical “old people” stuff. But look at how many of them like Fisher Price and Huggies. No, they’re not playing with kids’ toys — they buying them for their spoiled grandkids!

Here is the most popular post on Facebook page of Grandparents.com — the top community on Facebook for grandparents:

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15,648 people like this, 69,833 Shares, 840 Comments
Credit:
  • This page has only 96,000 fans, but has 163,000 active users.
  • Grandma might not quite understand what being a fan means, but she is certainly super active.

Hope you had a little fun in today’s audience research on Facebook. No offense to anyone who is a grandparent!

Top image courtesy of Shutterstock.

Edited 04/15/2014 to correct an error regarding the most popular post.