Google Launches Social Search

Search giant Google is expanding the scope of its search results to include various social media outlets.

Googlelogo.gifThe Wall Street Journal reports:

Google Social Search, which is available starting Monday, includes relevant postings by colleagues, friends and selected media sources on feeds from Twitter Inc. and on blogs, as well as in broader Internet searches on its search engine.

Details from the Official Google Blog:

All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to.

What kind of marketing is that?

What we’ve done is surface that content together in one single place to make your results more relevant.

There’s a Google video below that explains how Google Social Search works.

Google is calling Social Search “an experiment,” but the company is under a lot of pressure to keep up in online search (believe it or not) as both social media content and real-time search are becoming more important to users. Microsoft, which earlier this year launched its Bing search engine, recently has cut deals with Twitter and Facebook that would allow it access to information from those social networking sites.

Over at Computerworld, Richi Jennings has gathered some blogger reactions to Social Search. At least of couple of these bloggers raise good questions about privacy issues.

Search expert Danny Sullivan explains that Google Social Search is “a way that Google figures out people you trust, then ensures that you see content from them showing up in your search results.” All well and good, but I see an untapped market here: How about a search service that tells you which people in your social circle you shouldn’t trust? Now that would be a winner.