GetGlue Set To Take On Web TV, Indexing Hulu Original Content
Social TV app and entertainment network GetGlue is eyeing the original online video content arena and, according to GigaOM’s Janko Roettgers on paidContent.org, has begun working on a partnership with Hulu that will involve promotional elements, as well as the indexing of Hulu’s entire original content library.
Social TV app and entertainment network GetGlue is eyeing the original online video content arena and, according to GigaOM’s Janko Roettgers on paidContent.org, has begun working on a partnership with Hulu that will involve promotional elements, as well as the indexing of Hulu’s entire original content library.
GetGlue CEO Alex Iskold told Roettgers, “We are not about linear TV. We are about what to watch.” More and more, viewers are discovering “what to watch” outside of the traditional constraints of television.
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