Funny or Die, the brainchild of Will Ferrell, Adam McKay and Chris Henchy, has made a name for itself with its hilarious, star-studded online video content. Until now the comedy video site has produced mainly shorts, but according to the Wall Street Journal, they are on the verge of making their foray into long-form online content this year or next.
Jessica E. Vascellaro of the WSJ reports that Dick Glover, chief executive at Funny or Die, is on the lookout for feature-length content. According to the WSJ article, Funny or Die hopes to distribute this long-form content through partners like Amazon.com, Netflix, Google and Apple.
It should be noted that Glover isn’t interested in big budget productions. He is hoping to test things out by making a number of low-budget features and marketing them online. He then hopes “to hit a few singles and doubles that are all profitable.” He told Vascellaro, “It is the antithesis of the studio model.”
Funny or Die has already branched out into offline production—working on products for TV, film and publishing. According to Deborah Vankin of the Los Angeles Times, “Funny or Die is using the site—on which it can create short videos quickly and cheaply—as an incubation lab for pitching and marketing new material to TV networks and movie studios. The company is also stepping into feature films, merchandising, iPhone/iPad apps and book publishing.”
It isn’t one hundred percent clear from the Wall Street Journal article, whether FOD feature-length content would be created to live permanently online, or whether they are just using the site, once again, as an incubator for new content that could potentially be picked up by TV networks. However, the fact that they are expressing hopes that partners like Netflix, Google, Apple and Amazon would distribute their content points to an online future for long-form FOD content.
And that certainly makes sense. These days more and more viewers are consuming online video content and if Funny or Die is interested in continuing to dominate the comedy market online it’s only natural that they move forward into the arena of long-form content. I can’t wait to see what they come up with!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.