Note to agencies: don’t disparage a media outlet in an attempt to get some buzz for your client. Ever. Especially when that media outlet is Fox News.
TVNewser and Gawker are both running commentary on press releases they received from Fleishman-Hillard today on behalf of their client, Hot Shot insecticides, “offering free product to the network’s guests who may be worried that they accidentally transported the pests back to their homes.”
You may recall Fox News has had a bedbug problem recently.
We have to admit, it is a slightly funny jab, but for a global agency, what is more important to you: a few hits for one client, or burning bridges with Fox News? In their words, “We report, you decide.”
An FNC insider told PRNewser: Some of Fleishman’s larger bureaus are livid over this. Relationship wise this is obviously a bad thing.
As of the time of this post, we are waiting on commment from Fleishman-Hillard.