Fox Creates Mobile Group: Report

Crazy_Frog_Greatest_Hits.jpgNews Corp is revamping its mobile operations after buying the rest of Jamba, the mobile content company, from VeriSign for $200 million, according to MocoNews.

“Going forward, the company known as Jamba will be gone, but the brand will continue under the newly formed Fox Mobile Group, which will be led by Jamba CEO Mauro Montanaro.”

As part of the relaunch, Fox Mobile Group will create a new mobile brand in the U.S. in 2009, as well as start up a dedicated mobile content studio that focuses on cross-platform content with a simplified pricing structure. Here’s the breakdown, according to the article:

“Fox Mobile Group will comprise of three units: Fox Mobile Distribution, which includes Jamba, Jamster and other consumer brands; Fox Mobile Entertainment, which handles licensing content to third parties for mobile; and the Fox Mobile Studios, which will house the new creative and technology talents and assets that develop original mobile content.”