By the end of the year Flipboard will be more than just a social magazine. The Palo-Alto based company plans to cut some awesome deals with studios to carry movies and episodes of TV shows, running right into Facebook, Netflix and Hulu territory.
Chairman and Chief Executive Mike McCue said he plans to take on the video project at the end of the year. But gave Reuters no indication as to which studio he hopes to approach. McCue also mentioned a strong interest in approaching publishers to sell ebooks through Flipboard as well.
Flipboard app, whose investors include actor Ashton Kutcher, has been downloaded 3 million times, but the company will not reveal how many of the 3 million people use it on a regular basis. According to Reuters, publishers say people who view their content through Flipboard represent a fraction of their online readership.
The platform is only available on iPad. However, in a few weeks, there will be an iPhone version that can be used on an iPod Touch as well.
While almost any free online article can be read on Flipboard, the articles look better if publishers have worked with the company.
Those articles turn as pages, rather than scroll down. Users can turn pages by clicking on an icon; a comfort feeling that is rhythmic and keeps user’s attention, according to McCue. Users are likely to spend 45 minutes to an hour a day on the service, looking at articles.
Movies and TV shows on Flipboard will be interesting to watch as the video-streaming market continues to generate more platforms and more apps.