PR people put that phrase in a lot of e-mail pitches. Why? Whenever one contacts a journalist, as a PR person, it would seem that it is implied the journalist may call or e-mail you with questions if they’re interested in what you have to offer. A lot of pitches come into PRNewser with that phrase, and while we definitely appreciate the offer, we will usually ask questions regardless.
Maybe we can file this in the same category of over used phrases, including “Hope you’re doing well.” (Ok, so we still use that one from time to time.)
As we’ve mentioned before, when you pitch via email, imagine you are talking to that person in real life. What would you say to them?
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