Fashion Labels Are Going Snap Happy On Instagram, Trying Desperately To Stand Out

So. Many. Instagram. Photos.

@kendalljenner catching some side eye @chanelofficial #pfw

A photo posted by Elle Magazine (@elleusa) on

With its focus on up-to-the-minute images, Instagram has become the social network of choice for the fashion industry. But just like the friend who posts the play-by-play of every minute of every day from Starbucks coffee to lights out, there are some design labels who are taking their IG enthusiasm too far.

Quartz highlights a few of the spectacles from the recent international fashion shows, from Chanel’s supermarket fashion spectacular to Zoolander

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