Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales

The brand increased its use of Dynamic Ads to reach a passionate fan base

It’s a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles).

Fanatics, NFL’s ecommerce partner for the past 12 years, used Facebook and Instagram to promote and sell Eagles merchandise as soon as the game ended. Overall, the company saw Super Bowl merchandise sales increase 60 percent in the nine hours following the game compared to last year when the New England Patriots beat the Atlanta Falcons.

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