REPORT: Social Media Is Boston Strong for Boston Marathon

Social media management company Falcon Social used One Boston Day Wednesday as an occasion to share social statistics about the Boston Marathon, which will be run Monday (April 20).

FalconSocialBostonMarathonSocial media management company Falcon Social used One Boston Day Wednesday as an occasion to share social statistics about the Boston Marathon, which will be run Monday (April 20).

Falcon Social found that the Boston Marathon has totaled more than 54,000 mentions across the Web since this past weekend, averaging 318 per hour.

FalconSocialBostonMarathonMentions

Buzz about the race predominantly came from the U.S., at 92.6 percent, with runner-up Canada responsible for only 1.2 percent.

FalconSocialBostonMarathonDemographics

Falcon Social also noted that financial services company John Hancock, the event’s sponsor, will donate $1 to the Boys & Girls Clubs of Boston, up to $26,200, for every use of the #WeRunTogether hashtag, which is currently averaging 137 daily mentions.

FalconSocialBostonMarathonBostonAttitude

The company also studied the six largest marathons around the world — Boston, New York, Chicago, Berlin, London and Tokyo — finding that although the New York City Marathon has more runners, the Boston Marathon has the most Facebook likes of the six, and the most successful of the six races in terms of engagement is the London Marathon.

Readers: Have you seen any posts related to the Boston Marathon in your Facebook News Feeds or Twitter feeds?