Falcon Social found that the Boston Marathon has totaled more than 54,000 mentions across the Web since this past weekend, averaging 318 per hour.
Buzz about the race predominantly came from the U.S., at 92.6 percent, with runner-up Canada responsible for only 1.2 percent.
Falcon Social also noted that financial services company John Hancock, the event’s sponsor, will donate $1 to the Boys & Girls Clubs of Boston, up to $26,200, for every use of the #WeRunTogether hashtag, which is currently averaging 137 daily mentions.
The company also studied the six largest marathons around the world — Boston, New York, Chicago, Berlin, London and Tokyo — finding that although the New York City Marathon has more runners, the Boston Marathon has the most Facebook likes of the six, and the most successful of the six races in terms of engagement is the London Marathon.
Readers: Have you seen any posts related to the Boston Marathon in your Facebook News Feeds or Twitter feeds?