Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed

Making video more prominent so it stays with users as they scroll

As Facebook’s news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent.

In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the feature is available to all desktop users, meaning consumers who use it can see two videos at once in a news feed, opening up potentially new ad inventory.

Watch and scroll pulls videos out of the news feed.BuzzFeed
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