Facebook’s New Video Ad Format Aims to Make Ecommerce Easier

Includes a metric to track sales

Facebook wants to use video to drive retail sales.

Today the site is launching a new ad format called Collection. A video sits on the top half of the ad unit with four recommended products below. Retailers either select the products they want to feature manually or Facebook pulls popular products from a retailer’s site.

Once someone clicks though on a promo from the newsfeed, they are taken to a fast-loading landing page (similar to Facebook’s website-like Canvas

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