These days more and more people are sharing videos on Facebook, but how many people are actually watching? Flixlab, the iPhone app that lets you create ultimate event videos by combining video footage from your friends, shared some statistics with us that shed some light on the attention that Flixter videos are getting on Facebook, from how many views they’re getting to how many friends the average Facebooker is tagging per video.
Last month I had the opportunity to speak with Flixlab CEO David Slater and VP Product & Marketing Paul Sebastien and they filled me in on a whole variety of interesting stats about Flixlab creation trends, viral trends and more, which we will get to shortly. But first, the statistic you’ve all been waiting for…drum roll please…how many views does the average Facebook video get?
According to Flixlab business insights from the past month, Flixlab videos are viewed an average of 9.7 times on Facebook. It should be noted, however, that this statistic refers to Flixlab movies alone (not Facebook videos in general) and has been seeing rapid growth. At the beginning of September Flixlab videos were receiving an average of about 6 views on Facebook and now they are averaging nearly 10, so it’s probable that the “average” non-Flixlab Facebook video is getting slightly fewer views.
Paul from Flixlab says that this phenomenon is “likely because of the highly personal and relevant nature of Flixlab-created movies.” He adds that, “movies made from your own pics and clips tend to include your friends and family.” And on the same note, they reported that users are tagging an average of about three and a half friends in their Flixlab videos on Facebook, which could be contributing to the views.
I also think it is important to point out that, according to Facebook’s statistics, the average Facebook user has 130 friends, so that means that between 7 and 8 percent are watching these videos. I think it can be safely said, therefore, that if you have more friends on Facebook you’ll get a slightly higher number of viewers and if you have fewer than 130 friends then you’ll get less video views.
In other interesting statistics, the Flixlab team shared some stats on creation trends with me as well. What types of videos are different demographics most likely to create? They told me, “Younger people tend to make videos about three different things: movies very similar to what you see in reality television—like MTV Jersey Shore-type movies about their lives, movies about a group of people engaged in the same leisure activity, and a ‘gift’ movie of private moments shared between two people—the modern equivalent of giving your boyfriend or girlfriend a mix tape.”
These younger users are more focused on creativity when it comes to creating Flixlab movies. Older users, on the other hand, are all about speed. These older users are more likely to create movies about group events like vacations and dinner parties. And if it’s speed they care about, Flixlab has got them covered. The app puts together a clip from the videos that you choose to include almost instantly.
What do you think about the Flixlab stats—especially the number of views per video? Does it surprise you? How do you think it compares to the number of views the average video gets?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.