Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

While the new pacts still include payment for Facebook Live videos, they encourage publishers to create more produced video content

The shift in Facebook’s agreements with publishers for video content, first hinted at in January, appear to be moving forward, “multiple sources” told Kurt Wagner of Recode.

Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to create more produced video content on a video-on-demand model.

According to Wagner, Facebook is offering publishers a monthly sum in exchange for a minimum amount of produced video content every month and, while Facebook Live content can be included, it cannot represent more than one-half of that monthly minimum total.

Wagner added that produced videos must be at least 90 seconds long and Facebook Live videos must last at least six minutes to be included in the pacts, giving Facebook the opportunity to add mid-roll ads.

According

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