Facebook users are circulating status updates that cast roles for the first seven people listed as friends on their profiles.
The status updates start with a fictional what-if scenario, such as:
- You’re in a mental hospital
- You’re at a strip club
- There’s a zombie apocalypse underway
- You’re part of a team of super-heroes
- You’re general of the galaxy recruiting super soldiers
None of these status updates include a call to action; no one explicitly asks others to repost the meme, yet people seem to be reposting these updates anyway.
Some of the reposters make use of the ability to link directly to the individuals mentioned, while others just go for plain text references to their friends.
And we don’t see any brand messaging whatsoever in any of these repostings. This reminds us how marketers have yet to figure out how to attain the same level of virality — meaning word-of-mouth — that more whimsical messages enjoy as status updates.
Readers, do you see any lessons for aspiring word-of-mouth marketing in the “first seven friends” meme?