Facebook to stop supporting Adobe Flash in desktop News Feed ad campaigns
In order to create a more frictionless experience on desktop, Facebook will stop supporting inline rich media such as Adobe Flash on Sept. 30 in desktop ad campaigns. A Facebook spokesperson told Inside Facebook that this decision is more about simplifying its ad offerings and tailoring campaigns directly to brands’ needs.
This is also a move to create better experiences on mobile, the CEO of a Facebook PMD told Inside Facebook.
Facebook told Inside Facebook that previously, ad campaigns involving inline rich media had been more of a “catch-all,” and that users respond better to content that appears to come from friends.
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