Facebook appears to be testing a shortcut to the insights tab showing who who likes pages.
Tipster Kevin Evanetski, founder of Social Yeah, pointed out that after he clicked on the like this link underneath the number of likes on a Facebook page, he was directed to the likes portion under Facebook’s upgraded insights tab (see screenshot below).
Evanetski added that once he reached the analytics page, a new see likes link brought up photos of Facebook users who have liked the page. On his page, Facebook still referred to his likes as fans as of a few ago.
The changes Evanetski saw aren’t appearing on our page, so we’re not part of this test. However, it sounds like a convenient addition that we’d welcome if it becomes more widespread.
Readers, have any of you seen this test feature on your page?