Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)

The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it.

The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it.

Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers.

According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Kafka pointed out that the arrangement is the same on YouTube.

Readers: How will Facebook users react to this?

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