HUGE: Facebook Testing New "Subscribe To" User Feature

Facebook is in the process of testing a new feature which lets you subscribe to all the actions of a specific user. In other words, you can receive notifications anytime a specific user takes an action on Facebook. It also appears to be Facebook’s answer to Twitter’s follow feature. As a Facebook user who has seen the feature explained to us, “By subscribing you don’t miss any updates from people you subscribe to.”

This could also serve as a new engagement opportunity for Pages if Facebook enabled users to subscribe to their activities as well.