App Draws Shopping Advice From Facebook Friends

Marketing and communications lab The Variable introduced comparison shopping, Facebook-style, with the rollout of the Stucck app, which allows users struggling to decide between two items to poll their Facebook friends for input.

Marketing and communications lab The Variable introduced comparison shopping, Facebook-style, with the rollout of its Stucck app, which allows users struggling to decide between two items to poll their Facebook friends for input.

Stucck displays the two items side-by-side and displays users’ friends’ comments and votes in real-time, allowing them to use input and information from people they trust to get unstuck.

The app launched in beta, and initial categories are: books, movies, music, shoes, fashion, and wireless.

Stucck also features privacy settings that can be modified by users, which is helpful in cases where users might be soliciting information and opinions on potential gifts for their friends.

The Variable Chief Creative Oicer Joe Parrish said:

The fact is, the more customers research their purchase options on the Web, the more frustrated and confused they are becoming. Online product reviews are being overrun with paid marketing content and conflicting advice from people who simply don’t know you. We invented Stucck to make shopping an enjoyable experience again — something you can share with friends and make truly informed purchase decisions.

Readers: Have you ever been stuck deciding between two products, and would you use an app like Stucck to unstick yourself?