Anyone can post a review of a restaurant or product online, and the anonymity of the web makes for ample opportunity for those reviews to be less than truthful, whether to surreptitiously promote the subject of the review, or to maliciously attack it.
That’s enough reason to click on Cliq, which searches users’ contacts — and their contacts’ contacts — on Facebook, Twitter, and foursquare for their feedback on a particular business, product, place, or thing.
The company pledged to maintain the integrity of social networks’ privacy policies, saying on a page titled Protecting Your Privacy:
Cliq was built to give users a better way of searching their existing social networks. Therefore, we use social content from users, for users, to make sure that each search result is rewarding, while keeping the identities of other users anonymous when any users are not directly associated.
Cliq is currently in limited testing — what the geeks call alpha mode — so it only supports searches for restaurants at the moment, but that’s still a lot of good content.
The company also said the addition of other social networks is also imminent.
Readers, have you ever been burned by an anonymous online review?