Politicos Use Facebook To Learn 'What Zurich Needs'
Politics and Facebook can be a dicey mix sometimes, but when they are united in a common goal, such as improving life in a city, the results can be positive.
Politics and Facebook can be a dicey mix sometimes, but when they are united in a common goal, such as improving life in a city, the results can be positive.
Such was the case with What Zurich Needs, a campaign created by Swiss agency Walker on behalf of Switzerland’s Social Democratic party. What Zurich Needs invited Facebook users to contribute their ideas on how to improve life in the country’s capital city.
How successful was it? All four of the party’s candidates featured in the campaign won their respective elections, and the city is moving toward a free municipal wireless network and cheaper public transportation.
Facebook Studio spoke with Walker founder and creative director Pius Walker about What Zurich Needs.
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