Facebook Tab Offers Brands Shrinkwrapped Charity

Social media agency FanPage Automatic has shrinkwrapped a way for brands to quickly put a charitable endeavor on their Facebook pages.

Social media agency FanPage Automatic has shrinkwrapped a way for brands to quickly put a charitable endeavor on their Facebook pages and gain more fans as a result.

FanPage Automatic says it will donate 10 percent of its profits to charities and nonprofit organizations as well.

The company cited the Facebook page it created for Audriana’s Wish as an example, as more than 72,000 people have liked the page, aimed at helping a five-year-old girl who is suffering from neuroblastoma, resulting in donations from around the world.

The company offers drag-and-drop Facebook brand page templates that start at $4.99 per month, as well as training videos that walk users through the process.

Founder and Chief Executive Officer Bryce Anderson wrote on the company’s Giving Back page:

We have several complimentary services and private fan page templates that are available upon request to facilitate fundraising campaigns and to increase the awareness of noble causes. For more information and to see if you qualify for our philanthropic program, please send us an email with a description of your organization to philanthropy@fanpageautomatic.com.

Anderson added in a statement:

Beyond helping small businesses with their social media marketing efforts, we thought it was about time that someone activated social sharing to promote fundraising efforts for needy children and worthy charitable causes. We should all strive to help improve lives in addition to bottom lines.

We created FanPage Automatic to help both businesses and nonprofits to better understand and ultimately use the power and reach of Facebook to drive sales, donations, and overall awareness.

Readers: Have you donated to a charitable cause via its Facebook page?