Ebay's New Platform Uses Facebook Open Graph

Add "bid" to the list of action items that may join "like," as eBay announced the integration of Facebook's Open Graph into upgraded global commerce platforms.

Add the word “bid” to the list of action items that may join “like,” as eBay announced the integration of Facebook’s Open Graph into upgraded global commerce platforms.

The Open Graph integration was part of a series of announcements by eBay about its new X.commerce open commerce ecosystem.

Facebook joined eBay’s X.commerce partner ecosystem, along with Adobe, Kenshoo, Outright, and Cignex Datamatics.

As a result of the Open Graph integration, third-party developers will have access to eBay’s global commerce platform, and will have the ability to add sharing options to their shopping components, including buttons labeled “want” and “own.”

Merchants will also be able to allow potential customers to connect with their friends.

The benefits for Facebook, as reported by sister blog Inside Facebook: The social network will boost the size of its footprint on the web, and it will be able to collect data on what its users are shopping for or already have purchased, potentially enabling it to lure away advertisers from search engines.

And, as Inside Facebook said last month, Facebook will soon allow advertisers to use its Open Graph activity to target consumers with more specific advertising.

Katie Mitic, who recently left a post as Facebook’s director of platform and mobile marketing to join eBay’s board, said:

Integrating Facebook Open Graph technology across eBay’s global commerce platforms represents a powerful way to bring people together across an inherently social activity — shopping. We’re just starting to see what’s possible with social commerce, and look forward to the new experiences developers create.

Readers: Will the new features that will result from the integration of Facebook’s Open Graph with eBay’s X.commerce platforms alter your online shopping habits?