Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab

Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are.

Facebook has been pretty forward about suggesting that page owners add some kind of call-to-action on their page.

These call-to-action buttons are not just for advertisers and can be used to drive traffic back to your company’s website, call attention a whitepaper or have people sign up for your email list.

But now, Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are.

As spotted by TheNextWeb’s Matt Navarra, Facebook has added the “Actions on Page” tab to the page insights menu.

Readers: Have you seen this?