Facebook Not For Every Profession: Pharmacists Warned Not To Use Social Media
Every industry can benefit from social media, right? Not if you work in the health industry. Following a guidelines released by the British Medical Association, the British National Pharmacy Association (NPA) issued a recommendation to their members not to engage with patients via social media
Every industry can benefit from social media, right? Not if you work in the health industry. Following a guidelines released by the British Medical Association, the British National Pharmacy Association (NPA) issued a recommendation to their members not to engage with patients via social media.
The NPA has released a statement discouraging its members from using social media – Facebook in particular – to communicate with patients for confidentiality reasons. An NPA spokesperson noted that “the pharmacy team has a duty to protect patient confidentiality, so interacting with the public on a personal level on Facebook or other social media platforms can be risky.”
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