Facebook Mobile Platform Has $2.55 Billion Ad Potential

On the heels of Facebook's newest platform for mobile debuting, LeadBolt expects advertising in this sector to reach $2.55 billion by 2014.

Mobile advertising in the U.S. will reach $2.55 billion in spending by 2014, up from $1.1 billion in 2011. That’s the kind of outlook that Facebook has in mind with the upgrade of its platform for handheld devices and applications.

That’s according to LeadBolt, which has its eyes on 4.85 billion people projected to use mobile phones by 2015.

The mobile advertising provider, citing figures from eMarketer, also estimates that:

  • 28.9 million people (or 12 percent of the U.S. adult population) will have e-readers by 2012, up from 20.6 million in 2011;
  • By 2013, there will be 91.5 million mobile gamers and 35.6 million mobile coupon users;

LeadBolt also refrains that in today’s market:

  • Tablets represent 1.8 percent of Internet traffic;
  • More than 350 million active users currently access Facebook through mobile devices.
  • People who access Facebook on mobile devices are twice as active on the social network as those who don’t, and
  • Android is now the number one smartphone platform.

The outlook for the mobile sector was a driving force behind Facebook’s introduction of its mobile platform yesterday; the social network announced that Social Channels, previously available only to websites and apps on Facebook.com, will now allow mobile developers to use bookmarks, requests, and the newsfeed to help drive discovery and distribution of their apps.

Facebook also announced that developers can now tap into its Facebook Credits payment system and use it exclusively, ensuring a consistent experience no matter how the apps are accessed.

Readers, are you looking forward to more mobile-based Facebook apps?