Being edgy can make for some brilliant advertising campaigns, but this Facebook campaign from Brazil may have crossed the line, if not several lines.
Olla is using the social network to market contraceptives by sending friend requests to users. Doesn’t sound so unusual? The friend requests come from the recipients’ unborn children — basically their names with Jr. at the end.
Visiting the fake junior Facebook pages brings users to a variety of offerings from Olla. But if you’re going to go this far, why not go all the way? Adverve reported that there is no option to directly purchase contraceptives via the fake Facebook pages.
Readers: Do you think the Olla campaign crosses too many lines?