How Do Facebook Ads Impact Paid Search? (Study)
What impact does exposure to ads on Facebook have on users’ search behavior?
What impact does exposure to ads on Facebook have on users’ search behavior?
Facebook IQ reported on a study by the Facebook Marketing Science team, in which it analyzed 23 conversion lift studies from U.S. campaigns in the e-commerce, retail, automotive, travel, financial services, education, technology and telecommunications verticals that ran from July through September. Its findings included:
- Roughly one-quarter of the campaigns showed statistically significant gains in search referral traffic.
- Campaigns showed higher volume, more efficient traffic and more lower-funnel conversions.
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