Facebook, Instagram Strut Their Stuff at São Paulo Fashion Week

Facebook and Instagram walked the social catwalk at São Paulo Fashion Week last week.

Facebook and Instagram walked the social catwalk at São Paulo Fashion Week last week.

The social network and its photo- and video-sharing network set up the Infinity Room, a mirrored photo booth that was open to anyone who visited event venue Bienal at Parque Ibirapuera, and more than 1,300 photos were taken there.

In addition, Facebook Live Studios provided a space for verified stylists, artists, journalists and special invitees to use the Facebook Mentions application and its Live for Facebook Mentions live-streaming feature to record live broadcasts from the event.

Christian Rôças, who works on entertainment partnerships in Latin America for Facebook, said in a Facebook Media blog post that 47 live videos were created in Facebook Live Studios at the event, totaling some 10 hours of video and tallying more than 4 million total views.

Rôças added that posts from Facebook and Instagram containing the #spfw20a and #saladoinfinito hashtags were displayed on the main screens at São Paulo Fashion Week, before and after the catwalks.

Readers: Did you follow São Paulo Fashion Week via Facebook or Instagram?

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