Facebook and Instagram walked the social catwalk at São Paulo Fashion Week last week.
The social network and its photo- and video-sharing network set up the Infinity Room, a mirrored photo booth that was open to anyone who visited event venue Bienal at Parque Ibirapuera, and more than 1,300 photos were taken there.
In addition, Facebook Live Studios provided a space for verified stylists, artists, journalists and special invitees to use the Facebook Mentions application and its Live for Facebook Mentions live-streaming feature to record live broadcasts from the event.
Christian Rôças, who works on entertainment partnerships in Latin America for Facebook, said in a Facebook Media blog post that 47 live videos were created in Facebook Live Studios at the event, totaling some 10 hours of video and tallying more than 4 million total views.
Rôças added that posts from Facebook and Instagram containing the #spfw20a and #saladoinfinito hashtags were displayed on the main screens at São Paulo Fashion Week, before and after the catwalks.
Readers: Did you follow São Paulo Fashion Week via Facebook or Instagram?