The 16th Annual Latin Grammy Awards took place in Las Vegas Nov. 19, and Facebook and Instagram brought fans behind the scenes.
Users posting about the event were able to include a special Latin Grammys icon.
A total of 54 live videos were recorded at the Mentions Live Studio–which was also used at São Paulo Fashion Week last month—using the Live for Facebook Mentions live-video-streaming feature. Those videos were viewed more than 1.6 million times during the event.
And Instagram assembled a curated collection of the best Latin Grammy nominee Instagram accounts to follow in its search and explore section.
Readers: Did you follow along with Facebook or Instagram during the 16th Annual Latin Grammy Awards?