Ultimat Vodka Audits Facebook Users’ Real Social Lives

There are plenty of apps and tools that audit Facebook users' online social lives, but Polish vodka Ultimat and developer StinkDigital came up with one that audits Facebook users' actual social lives.

There are plenty of apps and tools that audit Facebook users’ online social lives, but Polish vodka Ultimat and developer StinkDigital came up with one that audits Facebook users’ actual social lives.

The Social Life Audit gathers a marketer’s delight worth of information to analyze its users’ social lives, including use of photos and places check-ins (unfortunately, foursquare check-ins aren’t included).

It then calculates a score based on categories including gender ratio, average mood, and social status, all derived from information mined from Facebook, digging deeply enough to factor in the relationship status of friends. TMI?

Users can share and compared their scores, and the app features a leaderboard of nationwide top scorers. Suggestions of local bars and restaurants also appear below users’ results.

Patrón Spirits distributes Ultimat, and Brand Director Jennifer Long said:

Customers tell us they are working harder than ever these days and are finding it increasingly difficult to balance their work and personal lives. We created The Social Life Audit app to provide consumers with a fun, interactive look at how their social lives compare to others, while suggesting local bars and restaurants where they can relax with friends and work toward achieving more balance in their lives.

Readers: Are you comfortable surrendering access to so much information just to receive a Social Life Audit score?