Earlier today Facebook announced that the company was releasing Places-powered Deals to the U.K. and Europe. Along with the launch of the product, the social network announced a number of partners, including Starbucks, Yo Sushi, Mazda, O2, Argos, Debenhams, Alton Towers and Benetton.
So far Facebook has been relatively silent about the performance of the Deals product, despite the large amount of attention it garnered. There’s no doubt that the social network is hoping to dramatically increase the inventory of active Deals in their Places system as that could help boost usage of the company’s Places product. While Facebook Deals is clearly a buzz-worthy product, we’ve heard little from businesses about usage of the service.
Facebook’s Places and Deals products are still relatively new. Deals was first announced back in November when Facebook enabled a limited number of businesses to begin posting deals on the site. While the service will now be available throughout Europe, we believe that not all businesses are able to create Deals just yet. Instead, the product is undergoing testing while the site expands distribution.
We’ll be sure to follow-up as the product expands over the coming weeks and months.