Facebook Exec Addresses Cambridge Analytica Breach and Offers Tips to Marketers on Using Its Platform

The vp of marketing said the allegations are 'an incredible violation'

Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions at Facebook, took the stage Monday night at the retail conference Shoptalk in Las Vegas.

Everson addressed the allegations and stressed how important the privacy of its users is and that this “will be a full-scale investigation” into what Cambridge Analytica did.

“If the allegations are true, this is an incredible violation of everything that we stand for,” Everson said.

The statement from Everson is one of the few public words the company has shared, amid other news that chief information security officer, Alex

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